The third wave of Hallyu has broadened the sphere. It has become a global phenomenon. Music videos of idol stars like Girls’ Generation, 2NE1, Big Bang and 2PM are popular around the world. Behind this new wave of Hallyu is YouTube.
YG Entertainment, another leading entertainment management company, launched a showcase for the first solo album of G-Dragon and TOP, Big Bang members, through YouTube. A total of 11 songs included on the album were released through Big Bang’s official YouTube channel on Dec. 14. The one-hour live-streamed world premiere performance attracted 390,000 users worldwide.
YouTube is saving them much of the marketing cost as well. Taeyang, a member of Big Bang, unveiled his first album “Solar” via YouTube without overseas marketing activities last July. It rose to No.2 in R&B sales in the United States and to the top in Canada on iTunes, for the first time for an Asian musician.
According to an analysis of the official YouTube channels of SM Entertainment, YG Entertainment and JYP Entertainment, which are the biggest three in the industry, the total number of views generated by Korean music-related videos was 793,574,005 in 229 nations in 2010 alone. Some of views were from countries far from Korea such as Malta, Cyprus and Aruba, showing the unlimited potential of Hallyu coupled with the digital service.
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